Focus Group Discussion with SALES Team on Weather Protect Insurance

Driving Growth and Capacity Building through Education and Information!

On September 4–5, 2025, the Co-operative College of the Philippines (CCPH) conducted a Focus Group Discussion (FGD) with the CLIMBS Sales Team, in collaboration with the Weather Protect Insurance (WPI) team. The FGD aimed to assess the Sales Team’s current understanding of the product and to identify their training needs in order to strengthen their capacity to effectively market and sell the WPI product.

The sessions were organized in batches to personally accommodate each Sales Team member according to their designation. On September 4, the morning session engaged the Assistant Vice Presidents, National Sales Manager, Area Sales Managers, and the Development Sales Manager, while the afternoon session included the Regional Sales Managers. On September 5, the morning session was attended by the General Agency Managers, Agency & Distribution Channel Management Manager and Assistant, and Marketing representatives. The afternoon session gathered the Regional Marketing Officers, Business Development Specialists, Sales Development Analysts, Specialists, and Officers.

The program included:

• A walkthrough of the WPI Roadmap, delivered by WPI Project Lead and Assistant Vice President for Admin & Corporate Planning, Mr. Ruel T. Arsua;

• A Focus Group Discussion, where participants were divided into breakout groups to share their current understanding of the WPI product, their best practices and challenges in the field, and ideas for improving sales and marketing strategies; and

• A Post-Test, designed to evaluate participants’ knowledge of the WPI product.

In total, the sessions were attended by 3 Assistant Vice Presidents (AVP), 1 National Sales Manager (NSM), 5 Area Sales Managers (ASM), 1 Development Sales Manager (DSM), 18 Regional Sales Managers (RSM), 17 General Agency Managers (GAM), 1 Agency & Distribution Channel Management Manager and Assistant (ADCM), 5 Marketing representatives, 2 Regional Marketing Officers (RMO), 18 Business Development Specialists (BDS), and 8 Sales Development Analysts, Specialists, and Officers (SDA/SDS/SDO).

The FGD was facilitated by the Co-operative College of the Philippines in partnership with the Weather Protect Insurance team.