Co-operative College of the Philippines

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Digital Marketing

Co-op Clicks: Navigating Growth through Digital Understanding

Rationale

The scope of digital marketing is increasing by leaps and bounds. In the previous decadem the Marketing world has changed a lot, and the mediums of marketing are also becoming more digital. Audience targeting is more efficient than before. In the digital era, harnessing the power of online platforms is vital for cooperative success. This program addresses the growing importance of digital marketing for cooperatives, providing participants with practical skills and strategies to enhancee their online presence, engage with members, and attract new audiences.

Event Details

  • June 27, 2024
  • N/A
  • Virtual
  • Executive Management
  • MARKETING DEPARTMENT, MANAGERS, C-SUITES, MIDDLE MANAGEMENT, CLIMBS TEAM
  • INTERNAL
  • 1/YEAR
  • Php 2,000

Training Partner

TBA

OBJECTIVES

  1. Develop a solid understanding of the role and impact of digital marketing in cooperative growth.
  2. Equip participants with practical skills in leveraging social media, SEO, and email marketing for cooperatives.
  3. Foster creativity in crafting compelling digital content tailored to cooperative audiences.
  4. Provide insights into data analytics for refining digital marketing strategies.
  5. Empower cooperatives to establish a strong and authentic online brand presence.

IMPACT ON PARTICIPANTS

Participants will gain the knowledge and tools to propel their cooperatives into the digital age. “Co-opConnect 2024” ensures that cooperatives are not only visible online but also capable of leveraging digital platforms to foster member engagement, attract new audiences, and amplify their impact in the community.